Analysis and Consulting
Very often we are confronted with the same "phenomenon": companies create products and services and are then seeking for "adequate" customers. But reality is the other way round: Customers are seking for "adequate" products and services! That's why successful businesses focus on the needs and requirements of their clients.
To be successful your company has to offer SOLUTIONS and meet the customer's value expectations. When we are consulting and start speaking about the "4 Marketing P's - Product - Placement - Price - Promotion" very often the participants simper is followed by slap-bang realizing what their own marketing is doing: thinking about design and promotion solely. Everything else is not influenced by marketing considerations and decided by controlling and product managers.
That's why we analyze companies and their products from a customers point of view and develop tailor-made strategies, to shift your business to success.
Do you really know your customers ?
Common answers to our question "Who do you think are your prospective clients?" are: "Virtual all companies, all companies of an industrie, virtual everybody!" No wonder especially small and medium size companies believe in million-dollar-budgets solely, to affect their markets.
The truth is: the more precise your products and services meet consumer needs, the better the solutions to offer: You achieve higher sales-prices, you develop long-lasting customer relationships and mark yourself off your competitors. That's why it is crucial to know your customers. We help you to get in contact with your target group.
Create values!
Have you ever thought about emotional values of your business and products? Of course: hard facts like quality and price are decision making when buying a product but the first buying intention is emtional. And even after sale those emotions persist.
If you know your customers, you exactly know what your business needs to communicate: tradition or innovation, security or risk willing, fun or effort, enjoyment or efficiency. The association as well as the positioning of your company is crucial and has to be communicated in all products and services. In workshops we develop value systems for your company and determine how to build your image.
